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The Chanel Logo: A Key to Authenticity

Chanel logo from an authentication perspective

The Chanel logo was first introduced in 1925 by the brand’s founder, Gabrielle "Coco" Chanel. The design consists of two interlocking "C"s, believed to be a representation of Coco Chanel's initials. Some historians speculate that the logo may have been inspired by the geometric patterns found in the stained glass windows of Aubazine Abbey, a place Chanel frequented during her childhood. The logo made its debut on the packaging of one of Chanel's most iconic products, the Chanel No. 5 perfume.


While many are familiar with the origins and history of the Chanel logo, its importance in authentication is often overlooked. The Chanel logo, including leather engravings and hardware laser etchings, is meticulously crafted using the latest technology to help Chanel combat counterfeits. Many key authentication points are found within the logo itself, making it a crucial element in distinguishing genuine items from fakes. In the past three years, we have identified over 500 counterfeit Chanel handbags, with the majority failing the logo inspection.


In this article, we offer insights from the perspective of a professional luxury handbag appraiser and reseller, unveiling some of the most crucial yet rarely discussed secrets of Chanel logos—insights that can help you distinguish genuine Chanel pieces from fakes.

💡 Did you know

Luxury Evermore is a second-hand luxury goods company based in Singapore, specializing in the sale of authentic pre-owned Chanel, Dior, LV, and Hermes items. We have experienced appraisers with over 15 years of expertise, offering comprehensive and accurate authentication services. In the past three years, Luxury Evermore has sold thousands of second-hand luxury items in Singapore, each one meticulously authenticated by hand and backed by a lifetime full refund guarantee.


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How the Chanel Logo Should Look

  • In authentic logos:
      • The letter "C" forms a near-perfect circle with a cut at approximately 30 degrees on the right side.
      • The letter "H" is longer at the bottom than at the top.
      • The letter "A" is more square-shaped, with a perfectly smooth, flat top.
      • The letter "N" has even top and bottom ends, with the top being wider and the bottom narrower.
      • The letter "E" has three horizontal lines:
        • The bottom line is the longest.
        • The top line is the second longest.
        • The middle line is the shortest.
        • Overall, the lines are balanced.
      • The "®" symbol features thicker lines, both in the circle and the letter.
  • In counterfeit logos:

    • The fonts are often thinner overall.
    • The lower part of the "C" may appear tilted.
    • The lines of the "®" symbol are finer, lacking the bold appearance of an authentic logo.
Chanel logo microscopped

Chanel Logo on Zipper and Zipper Head

For authentic Chanel hardware, the engravings are done by hand. The edges of the letters are sharp and clear, and the bottom of the grooves shows a consistent hand-engraved texture. The edges and gaps around the screws are smooth and tightly aligned. In contrast, counterfeit items often use laser engraving to save costs, resulting in less defined edges and no hand-engraving marks at the bottom of the grooves. The edges of slotted screws are usually poorly finished, appearing rough and uneven.

Chanel logo on zipper

The zipper head of an authentic Chanel item is also hand-engraved, with traces of gold polishing visible at the bottom of the grooves, and the lettering is consistently sized. On counterfeit products, there are no traces of gold polishing, and the lettering size is often inconsistent.

Chanel logo on zipper head

Chanel logo on microchips

The metal plate used in microchip models involves advanced technology, making it extremely difficult to replicate, and is a crucial point for authentication. When magnified, the double "C" logo on the metal plate of the microchip version is made up of countless small circles. The circles are denser around the edges and less dense in the center.

On an authentic Chanel microchip model bag, the numbers below the metal plate are surrounded by three spring-like segments of different sizes (large, medium, and small) that share the same center point, creating a strong three-dimensional effect. On some numbers, the endpoints of these three segments can be clearly seen.

Chanel Logo on microchip

Chanel Logo on Dust Bags

Authentic Chanel dust bags are made from smooth, fine materials. The printed lines around the logo show subtle variations in thickness. The hair on the printed Coco silhouette features areas of white space, skillfully creating depth and a layered look.

In contrast, counterfeit dust bags feel rough and are made from inferior materials that are distinctly different from the authentic ones. The lines around the counterfeit logo lack subtle details of thickness variation. The hair on the counterfeit Coco silhouette has no white space, resulting in a flat, solid black image that lacks the depth and contrast of the genuine version. Additionally, the logo's font and the overall shape of the Coco silhouette on counterfeit bags are noticeably distorted compared to the authentic ones, further highlighting the differences.

Chanel Logo on dust bags
Lisa Chow

Lisa Chow

Lisa Chow is a fashion enthusiast and a certified appraiser with a keen eye for luxury handbags and accessories from iconic brands like Chanel, Louis Vuitton, and Hermès. With years of experience in the high-end fashion industry, Lisa combines her passion for timeless designs with her expertise in evaluating the authenticity and value of luxury items. Her deep knowledge of the luxury resale market makes her a trusted source for fashioncollectors.

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