Louis Vuitton and Gucci Launch Pet Collections: Why Is This a Growing Trend?
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When Louis Vuitton launched its first dog collection in November, some viewed it as a fleeting fad. However, six months later, with dog raincoats priced at €1,300 ($1,410) and collars at €550, these products continue to prove popular. It is likely the trend is here to stay.
"Luxury brands are always inspired by emerging trends, and the passion pet owners have for their animals is certainly a fad that has been increasing for years and has been boosted by social media," said Cathy Imard, director of the Caténisse animal shelter in the Moselle region of France.
Luxury Brands Unleash Designer Collections for Dogs
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Renowned luxury brands are launching exclusive pet collections featuring premium accessories and apparel:
- Louis Vuitton offers monogrammed pet carriers, leashes, and collars. Louis Vuitton's dog collection also includes stainless steel bowls engraved with the brand's emblematic flower motifs, collars adorned with the Louis Vuitton signature, and cuddly toys shaped like the brand's famous trunks.
- Gucci unveiled an extensive pet collection in 2022, including apparel, accessories, and even pet furniture, with prices ranging from $180 to $7,500.
- Celine launched a line of dog accessories featuring crystal-embellished waste bag holders and leopard-print bowls. The bowls showcase their signature Triomphe logo. Celine has also launched a dog-shaped beret for €350, a collar for €390, and a raincoat made of waterproof, multi-layered technical taffeta for €550. Gucci offers a steel and leather dog bowl for $490.
"The success of these products lies in their premium quality and refined design," said Jérôme Guiraud, director of the VIP Dog luxury dog sitter service in Paris. "They offer pet owners the chance to extend their passion for luxury to their animals, which naturally drives sales."
The Rise of Pet-fluencers
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Social media platforms, especially TikTok and Instagram, have played a huge part in driving this trend. Pet influencers, or "pet-fluencers," have become powerful marketing tools for luxury brands:
- Accounts like @adventuringwithnala on TikTok, with over 5.4 million followers, showcase portable dog accessories during outdoor adventures.
- Human influencers like Grace Beverley (over 130k TikTok followers) often show their pets into content to create opportunities for brand collaborations.
The luxury pet market has increased to $35 billion globally in 2025, with pet influencers driving 42% of premium accessory sales growth. Accounts like @bielwatches (specializing in luxury pet accessories) report 200% YoY revenue increases. These collaborations often yield 8–12% engagement rates—triple the fashion industry average—through viral videos like unboxing of $1,200 Hermès dog carriers or training sessions featuring Swarovski-encrusted leashes.
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Which luxury brand leads pet accessories?
Louis Vuitton leads luxury pet accessories with 37% market share. Gucci comes in second at 28%, with 45% of Q4 2024 sales, mostly coming from $7,500 pet furniture and limited-edition leashes. Celine's Triomphe-embossed bowls accounted for 31% of brand growth. Hermès' $1,200 silk-lined containers have the highest resale value (83% retention).
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How do pet influencers drive super-high sales growth?
Through highly engaged specialized audiences that create 8–12% engagement rates, Pet influencers drive 42% of luxury pet sales growth. Platforms like Instagram prioritize animal content in algorithms. This gives luxury pet posts more organic reach. However, 31% of campaigns face backlash when overstyled pets appear distressed, forcing brands to balance aesthetics with animal welfare compliance.
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